5
Publications
83
Stories per week
3
Expert Writers
55,000
Subscribers

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Explore Our Marketing & Retail Publications
CMO FierceCMO

Target Audience

Professional Audience
Primary audience is B2B marketing executives and agency executives. Secondary audiences include content creators and distributors. 

Content Focus
All aspects of marketing including email, social, search and mobile, as well as marketing technology automation, content marketing, lead generation, and marketing strategy. How to navigate the onslaught of new automation tools to generate more highly qualified targeted leads. How to work with CIOs to embrace the increasingly technical demands of their jobs.

19
Stories per week
2
Expert Writers
16000
Subscribers
3x per week
Frequency

Latest Stories

Mobile Marketer FierceMobileMarketer

Target Audience

Professional Audience
Marketing executives both at agencies and in-house who have primary responsibility for mobile campaigns, and those who are struggling to adapt traditional campaigns to mobile. Secondary audiences include app developers & other technical staff responsible for implementing mobile technology. 

Content Focus
App development, data & analytics, responsive design, and wearables. How to create, field and measure mobile marketing campaigns.

7
Stories per week
1
Expert Writers
3500
Subscribers
Weekly
Frequency

Latest Stories

Retail FierceRetail

Target Audience

Professional Audience
Retail executives and the people who work with them.

Content Focus
Business strategy, consumer trends, the omnichannel experience, store openings & closing and store operations. How to create a seamless omnichannel experience for shoppers.

42
Stories per week
1
Expert Writers
11000
Subscribers
Daily
Frequency

Latest Stories

Retail IT FierceRetailIT

Target Audience

Professional Audience
IT executives at retailers as well as non-technical retail executives seeking to understand the latest technological developments and challenges. 

Content Focus
Security & fraud, supply chain issues, CRM, data management, payment strategies, and IT system. How to protect customer data and stay out of the headlines.

7
Stories per week
2
Expert Writers
13000
Subscribers
Weekly
Frequency

Latest Stories

Mobile Retail FierceMobileRetail

Target Audience

Professional Audience
Retail executives, both C-level and those in upper management tasked with implementation, and IT executives. 

Content Focus
Apps, the intersection of mobile and the in-store experience, mobile payments and security, point-of-sale issues, and geolocation and targeting. How to sync and leverage mobile to deliver a true omnichannel experience.

8
Stories per week
2
Expert Writers
11000
Subscribers
Weekly
Frequency

Latest Stories

Marketing & Retail Editorial Staff
Laura Heller
Laura Heller Executive Editor

Laura Heller

Executive Editor

Laura Heller is the Executive Editor of Fierce’s portfolio of retail publication. She has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for trade magazines, business outlets and Web sites including Forbes and The Week. She began her career covering the retail and consumer electronics industries for leading B2B publications including Discount Store News/Retailing Today, Drug Store News, Grocery Headquarters, Chain Store Age, Consumer Electronics Daily, Home Channel News, License! Global and Shopper Marketing Magazine. She has appeared on national TV and radio programs discussing retail trends including CNBC's "Closing Bell," ABC News Now and National Public Radio. Her blog – “The Point of Purchase” -- appears on Forbes.com.

Latest by Laura Heller

Jacqueline Renfrow
Jacqueline Renfrow Editor

Jacqueline Renfrow

Editor

Jacqueline Renfrow is the Editor of FierceRetail. She has been working in B2B and custom publications since 2008 in the health, marketing and retail industries. Before that, she worked at several local magazines in the Los Angeles area covering everything from arts, entertainment and  food, to interior design, fitness and business profiles. She has extensive experience interviewing high level executives from both national and international companies. Renfrow received her master's in journalism from the University of Southern California's Annenberg School for Communication and her bachelor's degree from Tufts University.  

Latest by Jacqueline Renfrow

Patrick Gorman
Patrick Gorman Editor

Patrick Gorman

Editor

Patrick Gorman is editor of FierceCMO. Before joining the Fierce team, he spent 10-plus years covering the experiential marketing industry and marketing technology solutions with Access Intelligence’s marketing and media group of business publications.

Latest by Patrick Gorman

Allison Moon
Allison Moon Associate Editor

Allison Moon

Associate Editor

Allison Moon is the associate editor for FierceRetail, FierceMobileRetail and FierceRetailIT. Prior to joining Fierce, Allison held several communication and media internships at non-profit organizations, including Dayton Children's Hospital and Lakeside Chautauqua, in Ohio. She received her B.A. and M.A. in communication at the University of Dayton. Originally from Springfield, Ohio, Allison recently moved to DC to jump start her career at FierceMarkets. When not at work, she enjoys biking, practicing martial arts, hiking, exploring all kinds of new places—and good coffee to fuel all of the above.

Latest by Allison Moon

You're mobile. So are we.

FierceCMO

Includes the following publications:

  • FierceCMO
  • FierceRetail

    Includes the following publications:

  • FierceRetail