HFMA's 2012 ANI Marketing Opportunities
Don't leave your booth traffic to chance! About 70 percent of tradeshow attendees create a list of their targeted, must-see vendors prior to stepping foot on the convention room floor, according to Inc. magazine.
FierceMarkets offers a range of vehicles for marketing efforts around HFMA’s big show. Below are a several package concepts based on different marketing objectives. Act now to reserve your space!
- Click below to explore your options!
Below are our most popular packages. We can customize any package to match your exclusive needs and goals.
Maximum Lead Generation Package
Build your contact database with thousands of contacts from the show and beyond!
| Email Blast – FierceHealthFinance (34,000 subscribers) | $4,000 |
| Sponsorship, Special edition of Fierce’s “HFMA ANI Preview Issue” (89,000 subscribers) | $3,500 |
| Top Story sponsorship in FierceHealthFinance (34,000 subscribers) | $2,000 |
| Subtotal | $9,500 |
| Discount @ 10% | (-$950) |
| TOTAL | $8,550 |
| ADD ON: Exclusive pre- or post-show Webinar (Special price!) | $15,000 |
Maximum Exposure Package
Promote your brand and generate buzz EVERYWHERE around the show!
| Top Story sponsorship in FierceHealthFinance (34,000 subscribers) | $2,000 |
| One Month Exhibitor Listing – FierceHealthFinance, FierceHealthcare (1,636,000 impressions) | $1,950 |
| One Month Big Box Placement – FierceHealthFinance (~32,000 impressions) | $3,770 |
| Sponsorship, Special edition of Fierce’s “HFMA ANI Preview Issue” (89,000 subscribers) | $3,500 |
| Subtotal | $11,220 |
| Discount @ 10% | ($1,197) |
| TOTAL | $10,098 |
| ADD ON: Exclusive pre- or post-show Webinar (Special price!) | $15,000 |
Maximum Booth Traffic and Direct Response Driver
Drive traffic to your booth without breaking your budget!
| Email Blast – FierceHealthFinance (34,000 subscribers) | $4,000 |
| Integrated Sponsorship, Special edition of Fierce’s “HFMA ANI Preview Issue” (89,000 subscribers) | $2,500 |
| Top Story sponsorship in FierceHealthFinance (34,000 subscribers) | $2,000 |
| One month exhibitor listing, FierceHealthFinance | $950 |
| Subtotal | $9,450 |
| Discount @ 5% | (-$945) |
| TOTAL | $8,505 |
| Back to top | Contact a Sales Representative for more information |
HFMA Preview or “Wrap-up” Issue
One week before the big show, Fierce will send out a special HFMA-themed email newsletter to more than 89,000 unique email subscribers across FierceHealthFinance and FierceHealthcare. Don't miss this standout opportunity to raise your company's profile and put your booth on the short list of must-see vendors!
Preview or Wrap-up Issue Sponsorship
- Placement: Banner ad in the official preview or wrap-up issue, sent to more than 89,000 unique email subscribers across FierceHealthFinance and FierceHealthcare. Duration: Preview issue sent the week of June 18, 2012. Wrap-up issue sent the week of August 2, 2012.
- Format: Text + 125x125 logo
| PREMIER & TOP STORY | INTEGRATED AND ALSO NOTED | BOOTH CRAWL |
| $3,500 | $2,500 | $450 |
| Contact a Sales Representative for more info | ||
Our pre- and post-show webinars are on-line events designed to enhance the show experience. Listen to top analysts tell you what to watch for and what actually happened. Sponsor these events for maximum show visibility.
- Duration: 1-hour online web event
- Promoted in FierceMarkets' publications 4-6 weeks prior
- Special Price: $15,000 Exclusive Sponsorship (must be purchased in tandem with one of the above packages)
| Back to top | Contact a Sales Representative for more information |
Written by our Fierce journalists, an eBook is one of our most popular lead-generation tools. (View an example here.) By providing a deep-dive on a timely issue for decision-makers in your target market, an eBook provides a platform for you to educate the marketplace while generating highly qualified leads. Our team handles all of the production details, including writing, editing, graphic design, file hosting and marketing.
- Two formats: Fierce eBooks are offered in two formats-offering multiple sponsorship options to correspond to your specific goals and budget. In both instances. Editorial eBooks are conceived and created by our expert editorial team. Custom eBooks allow you to work collaboratively with the Fierce editorial team to shape the direction of the content while our marketing team promotes the final product to generate leads.
- Promoted in FierceMarkets' publications.
- Price: $7,500 - $20,000, depending on sponsorship level and desired leads.
| Back to top | Contact a Sales Representative for more information |
A La Carte
Or build your own package using any of our marketing opportunities. Contact Jack Fordi at (202) 824-5041, jfordi@fiercemarkets.com
