FierceHealthPayer is required-reading for healthcare insurance executives. Weekly news coverage focuses on healthcare reform, health insurance plans, reimbursement, contracting, marketing and more.

Audience:   Business Development, CEO, CIO, CMO/Medical Director, COO/Director of Operations, Director of Claims Operations, Director of Compliance/Risk, Director of Contracts/Contract Negotiations, Director of Finance, Director of IT/IS, Director of Marketing, Director of Quality/Patient Safety, Senior Network Contract Manager

Key Topics: Healthcare reform, health insurance plans, accountable care, Medicare / Medicaid reimbursement, contracting, marketing, cost control, medical loss ratios, ICD-10, data analytics / health IT, social media / marketing, executive compensation

Newsletter Frequency: Twice Weekly

Email Subscribers: 18,000+

Monthly page views: 20,000

Reader Demographics

Job Function
Operations / Finance - 24%
C-Level / Executive Management - 18%
Regulatory / Legal - 12%
IT - 11%
Medical Affairs - 10%
Sales, Marketing, PR - 9%
Academic / Student - 3%
Other - 13%

Company Size
Fewer than 100 Employees - 37%
100-1,000 Employees - 20%
1,001-5,000 Employees - 14%
5,001-20,000 Employees - 20%
More than 20,000 - 9%

Company Type

Payer / Insurance / HMO - 35%

Healthcare Provider - 21%

Vendor - 11%

Consulting - 9%

Biotech / Pharma - 7%

Association, Non-Profit - 4%

Academic - 3%

Government / Military - 3%

Other - 7%

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Top Companies Represented

FierceHealthPayer’s market penetration includes two-thirds of the largest healthcare insurers in the U.S., including:

Aetna
Amerigroup
Anthem Blue Cross
Arizona Health Care
BCBS of NC Group
Blue Cross and Blue Shield of Louisiana
Blue Cross and Blue Shield of Minnesota
Blue Cross Blue Shield of Florida
Blue Shield of CA Group
CareFirst
Centene Corporation
CIGNA
Coventry Health Care
CVS Caremark
EmblemHealth
Harvard Pilgrim Health Care Inc.
HCSC Group
Health Choice Arizona
Health Net
HealthPartners
Healthspring
Highmark Blue Cross Blue Shield
Humana
Independence Blue Cross Group
Interlink Health Services
JMH Health Plan
Kaiser Foundation Group
Medical Mutual
Molina Healthcare Inc.
Monarch HealthCare
MVP Healthcare
Providence Health Plans
Regence Group
Tufts Health Plan
UnitedHealthcare
Universal American
ValueOptions
Vermont Managed Care
Wellcare Group
Wellmark Blue Cross Blue Shield
WellPoint