White Paper Promotion

Take promotion of your white paper to the next level by working with FierceMarkets on an integrated, multifaceted program. Generate leads via your company’s collateral and ensure your investment in white papers pays off. Partnering with Fierce allows you to get in front of our large database of subscribers- your potential customers- in the industry vertical of your choice. Contact an Account Specialist for more information.


The White Paper Promotion Package includes weekly lead reporting and month long promotion through:


Newsletter text listing: Included in the marketplace section of all the e-newsletters in an industry vertical
Website Presence: Rotating placement in our library feature box displayed across all sites in an industry vertical
Listing in White Paper Library: A featured description that drives traffic to a hosted landing page
Hosted Landing Page: FierceMarkets captures leads through a landing page, and delivers new leads on a weekly basis



Complementary Products:

Email Blast: One of our most popular products, dedicated Email Blasts are the perfect way to supplement a white paper promotion package. A Fierce Email Blast delivers information about your white paper in a focused, stand-alone format that increases your response rates. Email Blast availability is limited to ensure maximum effectiveness.

Custom Solutions: If you don't yet have a white paper to promote, you may want to talk to one of our Account Specialists about our custom solutions. In addition to many other tailored products, our expert editorial team can create an original white paper for you.

What People Are Saying:

Fierce's virtues go above and beyond the "typical" media partnership. In addition to their ability to plan, execute, and deliver on marketing campaigns, the client service and consulting function they offer is second-to-none. The Fierce team helped me build an integrated "Web 2.0" lead-generation program out of little more than a whitepaper and a logo. Further, their ability to target high-level financial executives in the healthcare industry provided ample evidence that Important People are reading. Thanks for making my job easy, Fierce! -
Director of Marketing, The Midland Group

Our white paper campaign with FierceVoIP was a big success! The number of downloads exceeded our expectations. - Director of Marketing Communications, TCS