White Paper Promotion

The B2B lead generation workhorse

White papers are consistently among the top lead sources for B2B marketers. They address top-of-mind topics in a format that business and technical decision-makers know and trust. The best white papers solve the reader's problem, position your company's experts as market thought leaders, and generate valuable leads for your sales pipeline.

FierceMarkets' White Paper Promotion is an integrated sponsorship package including:

  • White Papers Directory Listing: Descriptive listing in industry-specific directory, making your paper accessible to users actively seeking white papers as well as the search engines who crawl our sites regularly

  • Newsletter text ad: Marketplace listing in our industry newsletters for one month

  • Site Network text link: Placement in our "White Papers" feature box (see example at right) which is displayed on every page of every site within your chosen vertical, giving you broad exposure across all of our web sites

  • Hosted landing page: A landing page hosted by FierceMarkets to capture registration data (optional)
  • Reporting: Weekly lead reporting delivered by our Marketing Solutions Team

Complementary Products:

Email Blast: One of our most popular products, dedicated Email Blasts are the perfect way to supplement a white paper promotion package. A Fierce Email Blast delivers information about your white paper in a focused, stand-alone format that increases your response rates. Email Blast availability is limited to ensure maximum effectiveness.

Custom Solutions: If you don't yet have a white paper to promote, you may want to talk to one of our Account Specialists about our custom solutions. In addition to many other tailored products, our expert editorial team can create an original white paper for you.

What People Are Saying:

Fierce's virtues go above and beyond the "typical" media partnership. In addition to their ability to plan, execute, and deliver on marketing campaigns, the client service and consulting function they offer is second-to-none. The Fierce team helped me build an integrated "Web 2.0" lead-generation program out of little more than a whitepaper and a logo. Further, their ability to target high-level financial executives in the healthcare industry provided ample evidence that Important People are reading. Thanks for making my job easy, Fierce! -
Director of Marketing, The Midland Group

Our white paper campaign with FierceVoIP was a big success! The number of downloads exceeded our expectations. - Director of Marketing Communications, TCS