Webinars - Editorial vs Custom Comparison

This overview highlights some of the main similarities and differences between our Editorial and Custom webinars. If you have additional questions, contact one of our Account Specialists for personalized guidance.

Audience: We promote all our webinars to our readership of 1.1 million subscribers, giving you access to an instant source of qualified attendees and virtually guaranteeing a larger, more engaged audience for your event.

Difference: Though both types of events drive high participation, Editorial Webinars historically have a higher attendance because our topics and content are designed to meet previously identified audience needs.

Promotion: A typical reader will see your event promoted multiple times, as we vigorously promote it through our newsletter listings, email sponsorships, and web ads.

Difference: Editorial Webinars are also promoted through editor's notes to subscribers.

Topics: Whether you choose one of our ready-to-go topics or choose your own, FierceLive! Webinars position your message around the topics that matter most to your audience.

Difference: The work our FierceMarkets editors do with analysts from top firms ensures that our Editorial Webinars cover the most sought-after topics.

Credibility: By sponsoring a FierceLive! Webinar - either Custom or Editorial - your credibility benefits from the presence of a FierceMarkets editor who acts as a moderator. This third-party collaborator reduces the chances that your webinar will come off too "sales-y."

Content: With Custom webinars, the content is entirely in your control from the event's main content to sign-up fields, polling questions, and reporting. All promotional materials will be branded with your logo and message. For FierceLive! Editorial Webinars the topic, research, writing, editing, and presentation are all handled entirely by our expert editorial team.

Back-end Logistics: With either Custom or Editorial, we handle all the tactical and technical details for you. This eliminates administrative headaches and lets you focus on connecting with your audience.

Fast turnaround: In most cases, whether Custom or Editorial, we can put on your live webinar and have your list of leads ready within six weeks.

Guaranteed leads: At the end of each webinar, you will receive the contact details of all those who registered for the event, giving you an instant source of highly qualified leads for your sales force.

Ready to GET STARTED? Contact an Account Specialist to get more details about available content, technical features, or our event calendar.