Webinars
Webinars are one of the most effective ways to develop a connection with prospective buyers and supply them with the content they need to make informed business decisions. This highly interactive format allows you to educate the marketplace and deliver your message while generating qualified leads for your sales department.
How to use a FierceLive! Webinar
FierceLive! webinars are powerful vehicles to:
- Establish thought leadership for your brand: Cover a hot topic in your industry
- Connect with viewers who can’t attend in person: Tie in promotions around a trade show or special event
- Educate the marketplace and highlight your brand: Present a technology tutorial
- Demonstrate your offerings and get feedback from an engaged audience: Make an announcement or promote a product launch
Two Formats
FierceLive! webinars are offered in two formats to make your job easy. In either scenario, we handle all the back-end details including marketing, viewer registration, confirmation and follow-up messages, speaker recruitment, webinar production, polling and surveys, reporting, and 6 months of archiving for on-demand viewers.
Custom
We help you deliver an exclusive event on the topic of your choice - with full third-party credibility by co-branding the webinar as a FierceLive! event. You retain complete control of the content (roughly 30-60 minutes of airtime), to incorporate products and services into the discussion. We encourage you to bring on multiple speakers, outside analysts and partners for multiple perspectives.
Consult with Fierce’s expert team at any point during development for insight on how to make the most of your event.
Editorial Webinar Sponsorship
Rely on our expert editorial team to create and deliver an outstanding event on the hot topics everyone in the industry is talking about. Because the webinars feature a variety of experts—vendors, carriers, analysts—they provide added insight into a topic that isn’t always found in other webinars.
Advertisers enjoy branding, promotional and lead-generation benefits of the webinar, but without all of the work in crafting the content. Sponsorship may be exclusive, or may be shared with up to 2 other sponsors.
