Build relationships with potential customers, establish yourself as a thought leader, and generate leads by choosing FierceMarkets as a partner for your next webinar. Our comprehensive turnkey solution includes project management, promotion, lead capture, and technical execution. Read on to learn how your company can use this highly effective marketing tool to engage a qualified audience.


Fierce offers two webinars in two formats, each one tailored to suit your unique marketing goals:

Editorial Webinars

  • The topic, content, and speaker recruitment is driven by our editorial staff, not the client
  • Webinar sponsor enjoys the opportunity to speak for 3-5 minutes before the Q&A portion
  • There is a 200 registrant lead guarantee, with no max cap on leads delivered

Custom Webinars

  • The sponsor has control over content, while still having full support of our staff
  • Still able to align with FierceMarkets through co-branding during promotion
  • Due to client control of topic and speakers, there is no lead guarantee
Before the Event
During the Event
After the Event

Dedicated Webinar Program Manager

Program Manager ensures smooth delivery and execution

Full registrant list delivered to sponsor

Moderator provided by Fierce

Sponsor logo and speaker bio are featured on audience console

Webinar is archived on the relevant vertical website for three (3) months

Kick-off conference call with sponsor to establish a project timeline

Fierce moderator introduces topic, facilitates Q&A, and encourages discussion

Unique link to archived webinar which they can use to drive registrants, post event

Technical rehearsal of the webinar held with all participants prior to the live event

Attendee engagement encouraged though real-time option to asking real time polling questions

One (1) post-webinar email blast to registrants that did not attend the live event with a link to the archived version

Integrated marketing campaign featuring sponsor’s logo to drive registrations

Live attendee tracking

One (1) post-webinar email blast to attendees with a link to the archived version

Creation of landing page featuring sponsor’s logo & corporate profile (limit 150 words)

Platform is optimized for viewing on mobile devices and tablets

Sponsor receives a link to track additional on-demand webinar views (active for 6 months post-event)

Sponsor’s speaker is featured on the landing page with a head-shot & bio

Archived webinar is optimized for viewing on mobile devices, including tablets

Two (2) reminder emails are sent to webinar registrants leading up to the live webinar




Complementary Products

Webinars achieve multiple campaign goals at once that are enhanced by adding a thought leadership piece. For additional, customized suggestions on creating effective integrated campaigns, contact an Account Specialist.


eBooks: Position your company as a leader around topics important to your industry.