HIMSS12 Marketing Opportunities (Preview Issue sponsorship available)
Don't leave your booth traffic to chance! About 70 percent of tradeshow attendees create a list of their targeted, must-see vendors prior to stepping foot on the convention room floor, according to Inc. magazine.
FierceMarkets offers a range of vehicles for marketing efforts around HIMSS—the go-to healthcare tradeshow of the year. Below are a several package concepts based on different marketing objectives. Act now to reserve your space!
-
Click below to explore your options!
Below are our most popular packages. We can customize any package to match your exclusive needs and goals.
Maximum Lead Generation Package
Build your contact database with thousands of contacts from the show and beyond!
| Email Blast - FierceHealthIT, FierceEMR, FierceHealthcare (Reach approximately 93,000 unique email subscribers) | $10,500 |
| One Month Exhibitor Listing - FierceHealthIT, FierceEMR | $1,850 |
| Exclusive pre- or post-show Webinar | $17,500 |
| Subtotal | $29,850 |
| Discount @ 15% | (-$4,478) |
| TOTAL | $25,373 |
| Optional add-on: Premier sponsorship, Special edition HIMSS pre-show issue | $5,000 |
Maximum Exposure Package
Promote your brand and generate buzz EVERYWHERE around the show!
| Top Story eNewsletter Sponsorship in FierceHealthIT --Now published daily-- Reach 44,000 email subscribers in x5 days | $4,000 |
| One Month Exhibitor Listing - FierceHealthIT, FierceEMR | $1,850 |
| One Month Big Box Placement – FierceHealthIT, FierceEMR (62,000 impressions) | $7,500 |
| Subtotal | $13,350 |
| Discount @ 10% | ($1,335) |
| TOTAL | $12,015 |
| Optional add-on: Exclusive Pre- or Post-Show Webinar | $17,500 |
| Optional add-on: Premier sponsorship, Special edition HIMSS Pre- or Post-show issue | $4,500 |
Maximum Booth Traffic and Direct Response Driver
Drive traffic to your booth without breaking your budget!
| Email Blast - FierceHealthIT | $8,000 |
| Integrated sponsorship in Special Edition HIMSS Preview Issue | $2,800 |
| One Month Exhibitor Listing - FierceHealthIT | $1,000 |
| Subtotal | $11,800 |
| Discount @ 5% | (-$590) |
| TOTAL | $11,210 |
| Back to top | Contact a Sales Representative for more information |
HIMSS Preview or “Wrap-up” Issue
One week before the big show, Fierce will send out a special HIMSS-themed email newsletter to more than 100,000 unique email subscribers across FierceHealthIT, FierceEMR, FierceMobileHealthcare and FierceHealthcare. Don't miss this standout opportunity to raise your company's profile and put your booth on the short list of must-see vendors!
Preview or Wrap-up Issue Sponsorship
- Placement: Banner ad in the official preview or wrap-up issue, sent to more than 100,000 subscribers across FierceHealthcare publications, including FierceHealthIT, FierceHealthcare, FierceMobileHealthcare and FierceEMR.
- Duration: Preview issue sent the week of February 13, 2012. Wrap-up issue sent the week of February 27, 2012.
- Format: Text + 125x125 logo
| PREMIER & TOP STORY | INTEGRATED AND ALSO NOTED | BOOTH CRAWL |
| $5,000 | $2,800 | $950 |
| Contact a Sales Representative for more info | ||
Our pre- and post-show webinars are on-line events designed to enhance the show experience. Listen to top analysts tell you what to watch for and what actually happened. Sponsor these events for maximum show visibility.
- Duration: 1-hour online web event
- Promoted in FierceMarkets' publications 4-6 weeks prior
- Price: $17,500 Exclusive Sponsorship
| Back to top | Contact a Sales Representative for more information |
Written by our Fierce journalists, an eBook is one of our most popular lead-generation tools. (View an example here.) By providing a deep-dive on a timely issue for decision-makers in your target market, an eBook provides a platform for you to educate the marketplace while generating highly qualified leads. Our team handles all of the production details, including writing, editing, graphic design, file hosting and marketing.
- Two formats: Fierce eBooks are offered in two formats-offering multiple sponsorship options to correspond to your specific goals and budget. In both instances. Editorial eBooks are conceived and created by our expert editorial team. Custom eBooks allow you to work collaboratively with the Fierce editorial team to shape the direction of the content while our marketing team promotes the final product to generate leads.
- Promoted in FierceMarkets' publications.
- Price: $7,500 - $20,000, depending on sponsorship level and desired leads.
| Back to top | Contact a Sales Representative for more information |
A La Carte
Or build your own package using any of our marketing opportunities. Contact Jack Fordi at (202) 824-5041, jfordi@fiercemarkets.com
