Overview: FierceHealthcare gives healthcare industry insiders must-know news, market trends, developments and insights, about the industry with a special focus on critical areas such as hospital administration, healthcare staffing, healthcare policy & regulation and physician compensation.

Newsletter Subscribers: 41,500+

Publishing Schedule: daily

Audience: Healthcare executives, healthcare administrators, hospital administrators and marketers at healthcare facilities.

Reader Demographics

78% of FierceHealthcare readers have referred the publication to a friend or colleague.

Region
North America - 78%
  United States - 75%
  Canada - 3%
Outside North America - 22%
  Europe - 8%
  Asia - 8%
  Other - 6%

Job Function
GENERAL MANAGEMENT - 32%
  CEO, Pres, Chairman - 9%
  Group Practice Mgr - 1%
  COO, EVP, SVP, Gen Mgr - 3%
  CFO, VP/Dir - Finance - 1%
  VP/Dir/Mgr - Other - 18%

CLINICAL MANAGEMENT - 16%
  CMO, Medical Director, CNO - 2%
  Physician/Nurse - 8%
  Pharmacist - 1%
  Other Clin Dept - 5%

IT MANAGEMENT - 6%
  CIO/CTO/VP-Tech - 1%
  Systems Analyst - 1%
  Programmer/Developer - 1%
  IT Mgr - Other - 3%

IT, Business Consultant - 6%
Professor, Educator - 2%
Student - 2%
Sales, Marketing, PR - 13%
Other - 24%
Total - 100%

Type of Company
HEALTHCARE PROVIDER - 33%
  Hospital, Health System - 16%
  Medical Group Practice - 5%
  Ambulatory Care - 1%
  Long-term Care - 1%
  Insurance, Managed Care - 6%
  Provider - other - 4%

HEALTHCARE VENDOR - 21%
  Pharma - 7%
  Medical Equipment - 3%
  IT Solutions - 8%
  Healthcare Vendor - other - 3%

Healthcare Consulting - 15%
Academic - 5%
Legal, Financial - 6%
Government - 2%
Association, Non-Profit - 3%
Other - 15%

41% recommend or approve the purchase of IT equipment, software, or services

Percent of FierceHealthcare readers who recommend or approve purchasing:
Healthcare legislation/regulation/compliance - 81%
Healthcare financial management - 65%
Managed care - 50%
Medical group management - 34%
Healthcare staffing - 33%
Other, please specify - 32%

Top Companies Represented

AthenaHealth
Avalere Health
Bayer Healthcare
Blue Cross Blue Shield (Various)
Cardinal Health
Catholic Health Initiatives
Centocor
Duke University Health Systems
Emory Healthcare
HCA
Kaiser Permanente
Mayo Clinic
McKesson
Memorial Hermann Hospital
Memorial Sloan-Kettering
Mercy Health Partners
Misys Healthcare Systems
Oakwood Healthcare
Synovate Healthcare
The Advisory Board Company
Veterans Health Administration
Wellpoint