Overview: FierceFinance gives readers the inside scoop on banking and asset management -- a must for investment bankers, venture capitalists, and fund managers.

Newsletter Subscribers: 46,000+

Publishing Schedule: daily

Audience: VPs & senior managers at investment banks, hedge funds, investment management and asset management firms.

Past Advertisers Include: Bowne, Barclays, Paisley Consulting, SAS, Columbia Business School, Harvard Business School, Dow Jones, eFinancial Careers

Reader Demographics

Job Title
VP-Level or above- 63%
- Pres/CEO/Chair - 11%
- CFO/CIO/CTO/or equivalent - 11%
- Partner/Managing Director - 22%
- Other VP/Director - 19%
Research Analyst - 9%
Sales/Accnt Mgt - 6%
Journalist - 1%
Other - 21%

Region
North America - 84%
- United States - 77%
- Canada - 7%
Outside North America - 16%
- Europe - 10%
- Asia - 5%
- Other - 1%

Type of Company
Financial Institution- 65%
- Investment/Commercial Bank - 30%
- VC/Hedge Fund/Mutual Fund/Pension Fund/REIT - 29%
- Brokerage/Insurance - 6%
- Technology/Software - 14%
- Fortune 500 - 6%
- Consultancy - 6%
- Other - 9%

Size of Company (by annual revenue)
$1 Billion or more - 32%
$500M-999M - 5%
$100M-499M - 12%
$50M-99M - 6%
$10M-49M - 12%
$1M-9M - 16%
$500K-900K - 5%
Less than $500K - 12%

Highest school Level of Education
High School - 0%
Some College - 4%
College Degree - 31%
Post-Grad - MBA - 40%
Post-Grad - CPA/CFA - 6%
Post-Grad - other - 19%

Top Companies Represented

2M Invest
A.G. Edwards
ABN AMRO
AIG
Bain Capital
Bank of America
Barclays
Bessemer Venture
Blackstone
Citigroup
Credit Suisse
Deutsche Bank
Draper Fisher Jurvetson
GE Capital
Gerson Lehrman Group
Goldman Sachs
HSBC
ING
Jefferies and Company
JPMorgan
KKR
Lehman Brothers
Merrill Lynch
Morgan Stanley
Piper Jaffray
PNC Bank
Prudential
Raymond James and Associates
Smith Barney
UBS Warburg
Wachovia
Wells Fargo
Willis Stein & Partners